ADWEEK + THE BIG GAME LIVE BROADCAST +
BRAND & DIGITAL SYSTEMS
+ 2026 + NEW YORK, NY
ADWEEK went live for the first time during advertising’s biggest night with the 2026 Big Game Live Show, powered by Viral Nation
ADWEEK + EDITORIAL + 2026 + NEW YORK, NY
A multi-platform Jimmy Fallon cover shoot that delivered cohesive, brand aligned storytelling across print and digital, anchored by a unified visual narrative and executed in collaboration with photographer Mark Seliger and a cross-functional creative team.
ADWEEK + SOCIAL MEDIA WEEK +
EVENT BRAND
SYSTEM + 2026 + NEW YORK, NY
Social Media Week convenes the marketers and creators driving what’s next, supported by a scalable visual system that unifies its cultural energy across digital, social, and live environments.
HAIR BY INVA+ BRAND SYSTEM +
SOCIAL SYSTEM + 2026 + NEW YORK, NY
A fully developed visual brand system that redefined the digital presence through disciplined composition, narrative structure, and cohesive identity.
ADWEEK + ADWEEK HOUR + EVENT +
MARKETING + 2025+ 2026 + NEW YORK, NY
A modular experiential brand system crafted to anchor a new campaign-led event format, blending marketing storytelling with spatial design to create distinct lounge environments within a cohesive, globally resonant identity.
ADWEEK + DENTSU CREATIVE +
IMMERSIVE STORY
+ 2026 + NEW YORK, NY
To support Dentsu Creative’s story on adaptive, behavior-driven marketing, I led the art direction and website design for a long-form digital experience built as a modular storytelling system.
OLLIE + VAN LEEUWEN + PACKAGING &
RETAIL SYSTEMS
+ 2024 + NATIONAL ROLLOUT
Building the visual system for Ollie’s first marquee partnership with Van Leeuwen, activating the collaboration across Petco and independent pet retailers nationwide.
READY WHEN YOU ARE.